About Us

I always lived through art way before I ever touched a shirt. I was already glued to a screen, spending hours designing and editing photos, videos, and music without even realizing it was work. It has been part of my life for as long as I can remember. Design was something I naturally gravitated toward. 

But the real push to start my own clothing brand came from a struggle I lived through, unable to find graphic tees in my size. I was 300+ lbs. overweight and every time I walked into stores, saw something I liked, the biggest size they carried would be an XL or XXL. My favorite stores didn’t carry beyond that, so eventually I stopped going.

I eventually started designing for my own amusement, making designs for myself and friends. One thing that people would ask was where did I get it. That’s when the online store idea was born, custom work, attention to every detail, and the option for sizing that includes bigger bodies.

At first, I used any blank shirts I could get from local shops, but I felt something was off. The fabric and the shirt itself should be part of the story, not just the graphic. I browsed countless suppliers and distributors and even though I loved the quality, it still didn’t feel like me.

Then it hit me. My brand should not only reflect my artistic self but also who I am. I kept searching until I found shirts from Latin America. The shirts don’t just meet my quality standards; they represent my culture and the people behind my inspirations.

I’m a perfectionist, both a gift and a curse, if I’m not happy with something it doesn’t leave my hands. I take pride in giving every design the time it deserves and making sure the end product actually reflects who I am and who I serve.

This brand started out of necessity, built through frustration, culture, and creativity but most of all made for people who deserve better than what the racks are offering.